🆕Broadcasting - Telegram

This article explains how to access, set up, schedule, and manage a Telegram broadcast.

Broadcasting through Telegram in Fast Track CRM allows you to engage directly with your audience using customised messages, media, and interactive buttons.

Telegram is still in development - you can reach out to your Integration or Partner Manager to get access to this feature. Information about the Telegram integration can be found 👉 here

⚒️ Creating a Telegram Broadcast

You can navigate to CRM -> Channel Broadcasting, click on New Message at the top right to create a new Telegram broadcast, then follow these steps:

Choose the Telegram channel the message will be broadcasted to, and set the Triggering time.

Then , add a banner, you can use the Media Library to add an image (this is optional)

Next you can type the content of your message, Telegram allows for rich formatting, so your content can include:

• Emojis

• Bold, italic, strikethrough

• Links

• ||Spoilers|| (a Telegram-exclusive feature)

Finally, you can build the CTAs (buttons), CTAs appear at the bottom of the broadcast and link your players directly to an action. For each button, define the label, the URL, and its position.

🚦Broadcast Statuses

Every Telegram broadcast has a clear status, so you can track progress at a glance:

• Ready – created but not yet enabled

• Active – scheduled and enabled

• Disabled – inactive

• Delivered – successfully sent

• Failed – delivery was not successful

🧪 Testing Your Broadcasts

Before going live, we strongly recommend using a Test Channel. This gives you a safe staging environment to check:

• Layout and formatting

• Button arrangements

• Links and media

When editing your message, you can use the Test Message button (top-right) to send a direct preview to your Test Channel or click on the ellipsis of the relevant message in the main Telegram menu and select Send Test.

This ensures your campaign looks exactly how you want it to — on both desktop and mobile — before your players ever see it.

✅ Best Practices for Telegram Broadcasts

A great broadcast isn’t just about sending a message — it’s about creating impact. Keep these tips in mind:

Message Content

Keep it short, clear, and to the point

Use formatting to highlight key elements without overloading

Add emojis where they enhance tone, not distract

Media

Choose images that are eye-catching but lightweight

If no media is needed, let your message and CTAs shine

CTAs

Use clear, action-driven wording (e.g., “Play Now”, “Claim Bonus”)

Keep the number of buttons manageable

Put the most important CTA in the first row for maximum visibility

Testing & QA

Always send a test before going live

Double-check formatting, URLs, and layouts on both mobile and desktop

Use your Test Channel for staging and refinement

Scheduling

Time your broadcasts for when your audience is most active

Focus on consistency rather than frequency — avoid overwhelming players

Setting up a Telegram broadcast in Fast Track CRM is straightforward when you follow the flow: select your channel, craft your content, add CTAs, and test before going live.

With the right preparation, you can use this to run polished campaigns that feel personal, timely, and engaging!