# Shops
## 🛍️ What are Shops
The **Shop** enhances player engagement, retention, and excitement by allowing users to spend **Virtual Currency** earned through Bonuses, Challenges, or Leveling Up.
It incentivizes continued play by offering rewards such as exclusive **Bonuses, additional Challenges, or other customizable items** within the Rewards platform—creating a sense of progression and strategy.
## 🛠️ How to set up Shops
You can add and manage your Shops when navigating to **Rewards -> Shops**.
Accessing Shops' Configuration Page
From this page, you can create multiple Shops as needed. Click the **New Shop** button to get started.
You'll be prompted to enter a **Shop name** (for internal use only). The name visible to players can be managed later in the **Shop Details** section on the next page.
Creating a New Shop
From here, you can start creating the items you’ll be selling, known as **Shop Items**. You can learn more about the process by reading [**here**](https://www.fasttrack-solutions.com/en/resources/knowledge-base/rewards/shops/shop-items).
## 🔗 Publishing a Shop
To make a Shop available to your players, you need to add it as a **Menu Item** from the [**My Rewards**](https://www.fasttrack-solutions.com/en/resources/knowledge-base/rewards/my-rewards) section.
{% hint style="danger" %}
You can only select a Shop as a **Menu Item** if it contains at least one [**Shop Item**.](https://www.fasttrack-solutions.com/en/resources/knowledge-base/rewards/shops/shop-items)
{% endhint %}
## ✍️ Translations
When creating or managing Shops, you can add **Translations** and customise items based on the **Communication Profile**. These profiles appear as icons above **Shop Details** and are greyed out until configured.
To add a **Translation**, click on an icon, make your changes, and click **Save**. The icon will then appear in solid colours, indicating that a configuration has been applied.
