# Segment Fields

## What are Segment Fields?

The Segment Fields (also referred to as segment rules or criterias) are the cornerstones of building a Segment in FT CRM.

**By combining different Segment Fields you can create your desired segment to target the right players for your activity**. 

## :gear: How does it work?

The segments that you can create in FT CRM are all based on **Real-Time Data**. The segments, like the triggers, are reliant on the events/messages that are being sent from your system to our APIs. \
As soon as an event is received any relevant segment will be updated, all in Real-Time.

### Examples

#### :credit\_card: Deposit Count

1. A successful deposit is sent on the API for a user.
2. The user's Deposit Count is updated with **+1** immediately

#### :dollar: Average Deposit Amount 

1. A successful deposit of €50 is sent on the API for a user.
2. Segment Fields are updated in Real-Time:\
   **a)** The user's Deposit Count is updated with **+1** immediately.\
   **b)** The user's Total Deposit Amount is updated with **+50** immediately.\
   **c)** The user's Average Deposit Amount is updated by dividing the new Total Deposit Amount with the new Deposit Count. Voilá!

{% hint style="success" %}
:brain: **Note:** The Segment Fields mentioned above might not be available for your brand. This depends on the data that we are receiving from you.
{% endhint %}