# Broadcasting - Telegram

Broadcasting through **Telegram** in Fast Track CRM allows you to engage directly with your audience using customised messages, media, and interactive buttons. 

{% hint style="warning" %}
Telegram is still **in development** - you can reach out to your Integration or Partner Manager to get access to this feature.\
\
Information about the Telegram integration can be found :point\_right: [here](https://www.fasttrack.ai/en/resources/integration/channels/telegram-broadcasting)
{% endhint %}

## :hammer\_pick: Creating a Telegram Broadcast

You can navigate to **CRM -> Channel Broadcasting,** click on **New Message** at the top right to create a new Telegram broadcast, then follow these steps:

Choose the **Telegram channel** the message will be broadcasted to, and **set the Triggering time.**

<figure><img src="https://3654650655-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MGrxN2ttYCb8JwJc2TS%2Fuploads%2FAYXwc0VPzVCqlRQPZQn6%2FTelegramGif1.gif?alt=media&#x26;token=22777517-5b7d-460f-b2c6-85c838a68071" alt=""><figcaption></figcaption></figure>

Then **, add a banner**, you can use the Media Library to add an image (this is **optional**)

Next you can type the content of your message, Telegram allows for rich formatting, so your content can include:

* Emojis
* **Bold**, *italic*, ~~strikethrough~~
* Links
* ||Spoilers|| (a **Telegram-exclusive** feature)

<figure><img src="https://3654650655-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MGrxN2ttYCb8JwJc2TS%2Fuploads%2FYQPNyGdsbDAJthStPxAI%2FTelegramGif2.gif?alt=media&#x26;token=d88194de-a19d-4325-a525-2a4ffe359110" alt=""><figcaption></figcaption></figure>

Finally, you can **build the CTAs (buttons),** CTAs appear at the bottom of the broadcast and link your players directly to an action. For each button, define the label, the URL, and its position.

<figure><img src="https://3654650655-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MGrxN2ttYCb8JwJc2TS%2Fuploads%2FJPgXmDLzQMxLhKToUwHG%2FTelegramGif3.gif?alt=media&#x26;token=e0f3654f-31ef-47f4-a041-5c979d1f02aa" alt=""><figcaption></figcaption></figure>

## :vertical\_traffic\_light:Broadcast Statuses

Every Telegram broadcast has a clear status, so you can track progress at a glance:

* **Ready** – created but not yet enabled
* **Active** – scheduled and enabled
* **Disabled** – inactive
* **Delivered** – successfully sent
* **Failed** – delivery was not successful

## :test\_tube: Testing Your Broadcasts

Before going live, we strongly recommend using a **Test Channel**. This gives you a safe staging environment to check:

* Layout and formatting
* Button arrangements
* Links and media

When editing your message,  you can use the **Test Message** button (top-right) to send a direct preview to your Test Channel or click on the ellipsis of the relevant message in the main Telegram menu and select **Send Test**.

<figure><img src="https://3654650655-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MGrxN2ttYCb8JwJc2TS%2Fuploads%2FtZzw8wTxTVEeA25lDM6l%2FTelegramTestGif.gif?alt=media&#x26;token=dceab571-30dd-4380-b163-15db9890d79e" alt=""><figcaption></figcaption></figure>

&#x20;This ensures your campaign looks exactly how you want it to — on both desktop and mobile — before your players ever see it.

## :white\_check\_mark: Best Practices for Telegram Broadcasts

A great broadcast isn’t just about sending a message — it’s about creating impact. Keep these tips in mind:

<details>

<summary><strong>Message Content</strong></summary>

Keep it short, clear, and to the point

Use formatting to highlight key elements without overloading

Add emojis where they enhance tone, not distract

</details>

<details>

<summary><strong>Media</strong></summary>

Choose images that are eye-catching but lightweight

If no media is needed, let your message and CTAs shine

</details>

<details>

<summary>CTAs</summary>

Use clear, action-driven wording (e.g., *“Play Now”*, *“Claim Bonus”*)

Keep the number of buttons manageable

Put the most important CTA in the first row for maximum visibility

</details>

<details>

<summary><strong>Testing &#x26; QA</strong></summary>

Always send a test before going live

Double-check formatting, URLs, and layouts on both mobile and desktop

Use your Test Channel for staging and refinement

</details>

<details>

<summary><strong>Scheduling</strong></summary>

Time your broadcasts for when your audience is most active

Focus on consistency rather than frequency — avoid overwhelming players

</details>

Setting up a Telegram broadcast in Fast Track CRM is straightforward when you follow the flow: select your channel, craft your content, add CTAs, and test before going live.&#x20;

With the right preparation, you can use this to run polished campaigns that feel personal, timely, and engaging!