# Rich Inbox Messages
## π₯ Rich Inbox
A site inbox solution for players to receive messages from you that they can access whilst they are on-site. Rich inboxes are similar to emails that exist only on your site.
**With no opt-in, you can reach and engage with every player on your site via the Rich Inbox**. A perfect channel to complement your existing engagement strategy.
Rich Inboxes also allow for a level of permanence that on-site notifications cannot offer. By this, we mean that **messages inside the inbox do not disappear once interacted with or dismissed**. Inbox message notifications remain visible for a specified amount of time and can last for the length of a promotion, for example.
Here's a preview of how it might look on-site for your players:
**Inbox view**: Here your player will find all messages, including unread messages and older previously read messages.
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**Unread Message**: Here you can see how a message will be displayed once selected from the inbox.
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**Here are a few examples to get you started:**
**Onboarding** - Tell your players about your sites most useful features, products, games, share success stories and send instant notifications as soon as a promotion is available.
**Gamification** - Increase the lifetime value of your players by serving personalised messages based on in-game progression. Acknowledge and reward players' current achievements or promote similar games.
**Abandoned carts** - Don't let them get away so fast! Retarget abandoned carts with a message whilst your player is still on-site in an effort to get them to complete their purchase.
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## Rich Inbox Message Notifications
**A Rich Inbox Notification is a feature that allows you to notify your players about a new message in the inbox.** You'll find two different display types of Rich Inbox messages notifications in FT CRM: **Silent Notification** and **Push Notification on Screen**. Let's take a look at the differences between them. Please note that depending on your integration, your messages may appear a little different.
### π Silent
**Silent notification** is simply a badge to draw attention to an unread message in the inbox, with no visible pop-up or notification. Just a small indication of an unread message and a message visible from inside the inbox.
### π» **Push Notification on Screen**
**Push notification on screen** is, as it sounds, a small notification on screen to alert players to the new message waiting in their inbox.
The notification will appear in the top right-hand corner of the page, as with on-site notification messages.
## βοΈ Setting Up
Using a Rich Inbox message in your activity or lifecycle is quite straight-forward. Here we will walk you through the steps and take a look at what each field in the action builder corresponds to. Please note that depending on your integration, your action builder may appear a little different.
Firstly, add an **Action Group** to your activity or lifecycle and select **Add New Action**. Select **Rich Inbox Message** from the list of **Action Types.**
Rich Inbox Message
Under the **Action Data** heading, you will find some pre-existing fields that require information or data.
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π‘ Select the preview icon π on the right-hand side to see the changes you make in real-time
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Let's run through each required field:
* **Header Image**: Browse the media library or click on the **Auto-Generate** tab (to create an AI image) and select the image you wish to display on the header of your inbox message.
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πΌοΈ **Note on image size**
1. It's important that the image size is taken into consideration, ideally, i**t should be around 500KB**. If it's bigger it will affect the loading time for your players and if it's smaller you might compromise on the quality of its appearance.
2. The ideal image would have a **16:9 ratio with a width of approx. 1000px**.
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* **Message Title**: Grab attention with a catchy title for your message.
* **Message**: The body of text to be displayed underneath the title.
* **Preview** **Text**: The text to appear as part of the preview notification only, this will not be displayed on your actual inbox message.
* **Footer** **Text**: Enter bonus terms or T\&C's here to display just above the CTA's.
* **CTA Button Text**: The text presented on the CTA to drive engagement.
* **CTA Button Link**: Enter the URL (http\:// or https\://) where you'd like to re-direct your players to.
* **Display Type**: Select from Silent Notification or Push Notification on Screen to determine how visible your message will be.
* **Expiry**: Set an expiry date for how long the message will be available to the players. Please note that the validity of a message begins from the moment the activity is triggered, unless you schedule the action.
Once you've set-up and are ready to go you can **preview** your Rich Inbox Message or even **test the action group** using the [**activity testing**](https://fast-track.gitbook.io/knowledge-base/~/revisions/aNUpux3obVYekyrny3V7/ft-crm/quality-assurance/activity-testing) functionality, before you send it to your players.
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**π¨ Style the preview according to your brand!**
With CSS you can easily add your brandβs colours, text and colours to your rich inbox preview. This is done through a simple integration. Read the integration guide [**here**](https://www.fasttrack-solutions.com/en/resources/integration/channels/on-site-notifications-and-rich-inbox/front-end-implementation#step-3-apply-your-own-design)**.**
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## π Conversion Tracking
Just like with Email and SMS, we can take a look at the performance of our rich inbox messages and check the results in the **Strict Conversion Funnels** found in the **Notification** **Conversion** report from an activity.
Here we can **track the number of players who have received, opened, or clicked** and interacted with the rich inbox message, as well as those players who **deposited**.
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**Understanding the Numbers**\
Using the example from the image above, let's take a look at the numbers:
* **Fired**: 40,648 players in the segment received the rich inbox message.
* **Opened**: 35,528 players in the segment opened the rich inbox message.
* **Clicked**: 1,052 players in the segment clicked a link or followed the CTA inside the rich inbox message.
* **Deposited**: 418 players in the segment made a deposit, after following the above steps.
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**Note**: Please contact your **Integration Manager** to make sure conversion tracking is set-up for your Rich Inbox Messages.
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## How To Get Started
FT CRM uses **Pusher** to support both the Site Inbox and On-site Notifications. You will need to set up a **Pusher** account as the first step in enabling this engagement channel.
To read more about how to get started, check out our [**integration guide**](https://www.fasttrack-solutions.com/en/resources/integration/channels/on-site-notifications-and-rich-inbox/prerequisites/setting-up-your-pusher-account).
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**Custom Integration?** Maybe you have some other, more unique, requirements and could benefit from a custom integration. Reach out to your Integration Manager to find out more.
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