# Actions

## :clapper: What are Actions?

**Actions are one of the core components of an activity** and are basically the player engagement component. An activity can contain one **single or multiple actions** and there are several different action types available.

## :gift: Action Types

The different action types could also be described as the different **player engagement options** that you have available to incorporate in your activities.\
\
Below we will give a brief **introduction to the different action types** available in FT CRM.

{% hint style="success" %}
:brain:**Note:** Depending on your brand, you might have more Action Types or fewer Action Types available for you than listed below. 
{% endhint %}

### :envelope\_with\_arrow: Send Email

Communicate with your players through an email. \
An efficient and cost-effective way to engage your players.

Read more about [**Emails**](https://www.fasttrack.ai/en/resources/knowledge-base/ft-crm/actions/emails)**.** 

### :speech\_balloon: Send SMS

Communicate with your players by sending them an SMS. \
An engaging and fast way to reach out to your players. 

Read more about [**SMS Messages**](https://www.fasttrack-solutions.com/en/resources/knowledge-base/ft-crm/actions/sms)**.** 

### :love\_letter: On-Site Notification

Communicate with your players through an On-Site Notification. \
Grab your player's attention while they're on-site and strike whilst the iron is hot.

Read more about [**On-Site Notifications**](https://www.fasttrack-solutions.com/en/resources/knowledge-base/ft-crm/actions/on-site-notifications). 

### 📥  Rich Inbox Message

Communicate with your players through a Rich Inbox Message. \
Reach your players at the exact moment when they are already engaged with your brand

Read more about [**Rich Inbox Messages**](https://www.fasttrack-solutions.com/en/resources/knowledge-base/ft-crm/actions/rich-inbox-messages). 

### :vibration\_mode: Push Notification

Communicate with your players through a Push Notification.\
Pass on information through players' mobile devices at any time.

### :gift: Credit Bonus

Give your players a well-deserved bonus.\
Free spins, reloads, bonus- or wager-free money.